BATH & BODY WORKS APOLOGIZES FOR THOSE CANDLE LABELS WITH THE KKK HOOD ON THEM
There are some pretty major snafus from time to time when it comes to boneheaded choices in retail. If you think a little bit, I’m sure you can remember some good ones. Good ones, meaning of course, appallingly bad. One of my favorites is Chevrolet having trouble selling the Chevy Nova in Spanish speaking countries years ago. It’s hard to sell a car when its name is “no go.” But the latest example of incredible, stupid retail foolishness is owned by Bath & Body Works. They’ve had to apologize for the label on one of their candles, which looks pretty much exactly like the hood of a KKK member.
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THE LABEL OF THE “SNOWED-IN” CANDLE HAD A SERIES OF KKK HOODS AS THE OUTSIDE OF A SNOWFLAKE
For kids these days, KKK means the Ku Klux Klan, a white supremacist group from yesteryear (well really they’re still around, with different branding and lots of cousin groups). But the KKK specialized in terrorizing black people in particular, and anyone not white if the opportunity arose. Think lynching, cross burnings and celebratory BBQs afterwards. In other words, not good people, and not a good brand for anything in a retail store. And even more awkward, the candles with the KKK hood imagery were called “Snowed-In.” As in, lots of white. It’s the sort of error that is impossible to understand, even at Bath & Body Works.
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HOW COULD NO ONE AT BATH & BODY WORKS KNOW NOT TO RELEASE A KKK HOOD CANDLE LABEL?
The issue blew up when someone on X posted a screenshot of the “Snowed-In” candle container with the label. Others on X quickly started the condemnatory commentary over the seeming KKK hood, or hoods. Bath & Body Works maintains that this was an honest mistake, and I can see how the collection of KKK hoods do make up the outside of a partial snowflake. But come on, really? Was there really no one at all who was black, or even basically aware of recent American history at Bath & Body Works who could have caught this before it went on the shelf?
SMDH