KAZAKHSTAN HATED BORAT, BUT NOW THEY THINK HE’S VERY NICE FOR TOURISM
So you already know, Borat is back. Well, he’s been back for a little while now. Long enough for everyone to already barf, at least once. You know, that tucking in the shirt situation? And no, Rudy, no one is buying your bullshit. So Borat is back, with a daughter, bringing late embarrassment to those with no shame, and thoughtful amusement from everyone else. But the first time Borat made his splash, his supposed real-world home country of Kazakhstan was none too happy. But man, do the years make a difference, or what? Now, Kazakhstan appreciates all the attention from Borat. So much so, that their new tourism slogan is Very Nice.
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FIRST BORAT MOVIE EMBARRASSED KAZAKHSTAN BEFORE, BUT NOW THEY EMBRACE THE FRANCHISE
Well, that’s better than grab my finger. That’s not as well known. Google it. This is supposed to be a family friendly site, I think. But this is pretty amazing. When Sacha Baron Cohen first inflicted Borat on the world, and Kazakhstan, the splash landed with amusement and outrage in equal measure. We just weren’t used to that kind of humor, even though we should have known better. And the fictional character’s home country didn’t like looking like a haven of fools from a century ago. Or, even worse. But Cohen’s brilliance just needed a little time to simmer on our collective appreciation. Well, and maybe the Trump years and pandemic didn’t hurt, either.
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SACHA BARON COHEN KNOWS BEAUTIFUL KAZAKHSTAN IS MORE THAN VERY NICE
But to hear that Kazakhstan is now down with Borat totally surprises me. Well, they are down with him in a marketing sense, anyway. But truth be told, no one really knew anything about Kazakhstan until Borat intentionally shat the world comedic stage. And, clearly, the vague notoriety hasn’t hurt Kazakhstan in the least. But even Cohen acknowledges he chose that as Borat’s supposed home because no Americans in particular had any clue about what Kazakhstan is really like. And, the answer simply has to be, Very Nice. Now, it’s a slogan.
