BENDING OVER FOR TRUMP TOTALLY HURT THE TARGET BRAND AND BOTTOM LINE
It’s a safe statement of reality to say that Donald Trump is making a mess of things for everyone. And even folks and companies that do whatever they can to appease him are feeling the sting of that reality. Take the store chain Target, for instance. Target literally bending over for Trump in their efforts to make him happy (and presumably not make the chain and its executives targets) is hurting their bottom line, their reputation, and their business in general. So how exactly did Target hurt themselves by bending over for Trump?
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TARGET FACING MAJOR CRITICISM FOR KILLING DIVERSITY INITIATIVES ACROSS THE BOARD
By copying other corporate scaredy cat opportunists in doing all they could to rid themselves of diversity initiatives. In other words, screwing over any and everyone who might be more diverse than white, heterosexual and of binary gender. Target even sent out a memo formalizing how they were ending their Racial Equity Action and Change Program. Target also made clear to emphasize how it was “stopping all external diversity-focused surveys including HRC’s Corporate Equality index.” In other words, Target said they were all in on supporting Donald Trump’s social political agenda. Well, bending over to that degree wasn’t a good move for a host of reasons.
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KILLING DEI CAUSED STOCK PRICE TO FALL, AND A LOT OF TARGET SHAREHOLDERS AREN’T HAPPY
Among those reasons is how these moves caused the Target stock price to fall. And let’s just say that some shareholders weren’t too happy with the diminishing returns on their Target investments. And some of them, led by the City of Riviera Beach Police Pension Fund in Florida, have sued Target with a class action lawsuit. They claim that Target “artificially inflated” its stock prices and defrauded them as a result. They also claim that Target totally kept them in the dark about killing their DEI and ESG (environmental, social, and governance) policies just might have a negative impact on stock value.
In other words, they are suing Target for bending over for Trump, who is bad for business. It’s a realization the masses are slowly waking up to. And in case you are reading this and shaking your head reflexively, let’s remember that DEI includes making the effort to hire minorities, veterans and the disabled. Why does Trump hate that?
